About Mads

Mads: A Resilient and Dynamic Woman with a Heart for People

Mads, a vibrant and resilient mother of two from Cape Town, South Africa, approaches life with an incredible zest. Her journey has been marked by personal challenges, including the loss of a parent and the complexities of divorce—experiences that have fueled her deep passion for understanding and helping others.

Despite these hardships, Mads has expertly balanced a demanding career, showcasing not only resilience but also a strong dedication to her professional pursuits. Her career has spanned executive roles in both the hospitality and healthcare sectors, where she played a pivotal role in fostering compassionate connections during some of life’s most difficult moments.

Her work in healthcare, particularly during the COVID-19 pandemic, became a defining chapter in her life. As a compassionate liaison between critically ill patients and their families, Mads witnessed both heart-wrenching and uplifting stories that profoundly shaped her perspective. These experiences solidified her belief in the power of empathy, human connection, and the unfolding of God's plan.

In addition to her work in healthcare, Mads is an experienced marketer and entrepreneur with a career that spans multiple industries. Her expertise in marketing, combined with a deep understanding of human emotions and needs, allows her to craft messages that resonate and foster meaningful connections.

Outside of her professional endeavors, Mads is also a skilled makeup artist. This personal passion is a part-time pursuit that complements her entrepreneurial spirit, allowing her to express her creativity. For Mads, makeup is not about concealing one's appearance, but about enhancing the natural beauty that God has already created in each person.